Campaigns and Givenchy Shops in London Coursework

Campaigns and Givenchy Shops in London - Coursework Example The Bettina blouse was the standout design; it was white in color and was named after Bettina Graziani. The shirt can be found in one of the Gruaus paintings. His first design awarded him an instant success with praises from the New York Times magazine and L Album du Figaro. The Givenchy brand attracted the famous models of the day, for example; Dorian Leigh, Suzy Parker and Ivy Nicholson. Hubert de Givenchy created exciting innovations like "shirting" to design his casual and chic collections. In the year 1954, Givenchy introduced the shirt dress and a clothing line known as Givenchy university. But, before signing for this collection, he brought back all the shares of the fashion house from Loius Fontaine. In the 1950s, Hubert de Givenchy collaborated with Cristobal Balenciaga to take their collections to New York. In the year 1957, they introduced the sack dress and in 1958, they launched the baby doll and coats line. The house of Givenchy changed location and moved closer to Balenciaga in Avenue George V area. They jointly worked together to avoid any price dictates on their products. The seventies were the period when the house of Givenchy started to expand as a fashion house. They introduced Gentleman Givenchy, the fashion line for the male population. The boutique was opened in November the year 1969 at Avenue George V; the designs were appealing as they were up to date. Later that year, Givenchy came up with the short dress.Cristobal Balenciaga advised Givenchy to develop his licenses; this move was meant to protect his haute couture collections. 1971 saw Givenchy design embroidered coats in the honor of Joan Miro and Georges Braque. They also diversified their activities to desi gn; jewelry, shoes, ties, kimonos, tableware and upholstery (Wearona.com, 2015). In 1976, they opened offices and showrooms in New York Citys Fifth Avenue. The eighties and nineties saw the brand spackle with Hubert de  Givenchy winning several accolades.